ZEFIRA, a new clean-technology start-up created by 1CUBE BV, has officially launched with the mission to scale up and commercialize advanced membrane, membrane reactor, and plasma reactor technologies developed through the pioneering research of Fausto Gallucci.

ZEFIRA translates years of cutting-edge academic innovation into industrially deployable solutions, addressing key challenges in decarbonization, hydrogen technologies, and sustainable process intensification. By bridging fundamental research with real-world applications, the company aims to accelerate the adoption of next-generation reactor technologies across energy-intensive industries.

The company is co-founded and led by Camel Makhloufi, Co-Founder and Chief Executive Officer of ZEFIRA. Camel leads the company’s strategy, partnerships, and industrial positioning. With more than 15 years of experience at the intersection of industry, innovation, and clean energy, he brings a strong track record in building ventures, structuring strategic collaborations, and driving market adoption of advanced technologies.

At ZEFIRA, Camel is responsible for defining the company’s vision, overseeing commercial development, shaping the funding strategy, and engaging with industrial and institutional partners. His focus is on ensuring that ZEFIRA’s technologies respond to concrete industrial needs while enabling clear and scalable pathways to market.

“ZEFIRA was created to move transformative reactor technologies out of the lab and into industry,” said Camel. “By combining world-class scientific foundations with a strong industrial and commercial focus, we aim to deliver solutions that make a real impact on decarbonization and clean energy deployment.”

With the backing of 1CUBE BV and access to a strong scientific and industrial ecosystem, ZEFIRA is positioned to become a key player in the scale-up and commercialization of advanced membrane and plasma reactor technologies.